FPT and Chelsea FC unveil new brand identity, elevating partnership

FPT officially elevates its position as “Principal Partner” with Chelsea FC for the 2025-2026 Champion League season. To mark this significant milestone and spread the spirit of this meaningful collaboration, FPT is launching an updated marketing toolkit for all FPT employees, including: email signatures, virtual meeting backgrounds, and social media banners, to synchronize brand identity and demonstrate professionalism in all communications.

Since officially becoming Chelsea FC’s digital transformation partner, synchronizing brand identity elements has been an effective way for FPTers to express their pride and connection with one of the world’s leading football clubs.

The new brand identity, alongside the FPT logo on Chelsea FC players’ sleeves, serves as a vivid testament to the group’s commitment to driving AI-First transformation both on and off the pitch.

The new FPT x Chelsea FC email signature, along with virtual meeting backgrounds and social media banners, has been redesigned with the latest partner logo and a modern, dynamic style. Refreshing the appearance of personal emails and digital platforms not only enhances professionalism but also clearly affirms this strategic partnership.

The templates are now available on Marketing Hub for FSOFTers to easily download and use:

📧 Email Signature: https://mkthub.fptsoftware.com/brand-guidelines/?popupId=8292

💻 Meeting Backgrounds: https://mkthub.fptsoftware.com/brand-guidelines/?popupId=8248

🖼️ Social Media Banners (for LinkedIn, Facebook, YouTube, Twitter): https://mkthub.fptsoftware.com/brand-guidelines/?popupId=9641

To learn more about the partnership between FPT and Chelsea FC, please visit: https://fptsoftware.com/fpt-chelseafc

For any questions or support requests, FSOFTers can contact via email: [email protected]