FSOFT appoints Nguyen Thi Dan Phuong as Head of MCP

From February 1st, 2023, Nguyen Thi Dan Phuong – who used to accompany with FSOFT for 15 years, will return to the position of Head of MCP (Marketing, Communication & Partnership’s Department) after Trinh Sao Mai was assigned by FPT Corporation to the newly established DC5.

Joining FSOFT in 2005 with the initial role of Business Development specialist, Ms. Phuong has experienced the positions of AM, Corporate Communication Manager, Head of Worldwide Business Development, Head of Marketing & Strategic Partnership… throughout her 15 years in FSOFT.

In 2019, Phuong moved to Schneider Electric Group, taking the position Head of Global Marketing in Vietnam and Philippines. She was in charge of overall marketing, communication, and digital customer experience; helped grow Schneider Group’s brand coverage by 43% in these markets; sales support with Marketing Influenced Sales accounting increased by 38%/ year. In the field of digital customer experience, under the leadership of Ms. Phuong, Schneider Electric Vietnam has risen from Top 30 to Top 5 in terms of digital customer experience throughout the Group.

After that, Ms. Phuong continued to hold the position of Global Marketing Director of VinFast. Within a year, the marketing campaigns implemented by her and her team contributed to the successful launch of VinFast’s electric vehicles. Specifically, the brand launch events at Los Angeles Autoshow 2021, CES 2022, New York International Autoshow 2022, 800 international media visits and many KOLs visited VinFast Vietnam, making VinFast a global partner of the Ironman tournament and the VF8 and VF9 order campaigns, created a great buzz in the community, reaching a record of 24,000 orders after only 48 hours of opening.

With the knowledge and experience she has accumulated while working at FSOFT, along with valuable lessons from the global corporation like Schneider and fast-growing businesses like VinFast, Phuong is expected to bring to Marketing, Communication and Partnership activities of FSOFT give new vitality, actively contributing to FSOFT’s goal of “Billion Dollar Company” this year and many subsequent goals.

“I am returning to FSOFT with both new and old things, with experiences at large corporations and with nearly 15 years of youth at FSOFT, meeting familiar faces but many new ways of working a much larger scale and new challenges!”, Ms. Phuong shared her feelings.

According to the decision of appointment, Head of MCP Nguyen Thi Dan Phuong will be responsible for: Managing and developing domestic and international Marketing activities of FSOFT; Implementing FSOFT’s brand promotion programs and lead generating programs in global markets; Building and developing the competency of the Marketing team…

FSOFT appoints Nguyen Thi Dan Phuong as Head of MCP

From February 1st, 2023, Nguyen Thi Dan Phuong – who used to accompany with FSOFT for 15 years, will return to the position of Head of MCP (Marketing, Communication & Partnership’s Department) after Trinh Sao Mai was assigned by FPT Corporation to the newly established DC5.

Joining FSOFT in 2005 with the initial role of Business Development specialist, Ms. Phuong has experienced the positions of AM, Corporate Communication Manager, Head of Worldwide Business Development, Head of Marketing & Strategic Partnership… throughout her 15 years in FSOFT.

In 2019, Phuong moved to Schneider Electric Group, taking the position Head of Global Marketing in Vietnam and Philippines. She was in charge of overall marketing, communication, and digital customer experience; helped grow Schneider Group’s brand coverage by 43% in these markets; sales support with Marketing Influenced Sales accounting increased by 38%/ year. In the field of digital customer experience, under the leadership of Ms. Phuong, Schneider Electric Vietnam has risen from Top 30 to Top 5 in terms of digital customer experience throughout the Group.

After that, Ms. Phuong continued to hold the position of Global Marketing Director of VinFast. Within a year, the marketing campaigns implemented by her and her team contributed to the successful launch of VinFast’s electric vehicles. Specifically, the brand launch events at Los Angeles Autoshow 2021, CES 2022, New York International Autoshow 2022, 800 international media visits and many KOLs visited VinFast Vietnam, making VinFast a global partner of the Ironman tournament and the VF8 and VF9 order campaigns, created a great buzz in the community, reaching a record of 24,000 orders after only 48 hours of opening.

With the knowledge and experience she has accumulated while working at FSOFT, along with valuable lessons from the global corporation like Schneider and fast-growing businesses like VinFast, Phuong is expected to bring to Marketing, Communication and Partnership activities of FSOFT give new vitality, actively contributing to FSOFT’s goal of “Billion Dollar Company” this year and many subsequent goals.

“I am returning to FSOFT with both new and old things, with experiences at large corporations and with nearly 15 years of youth at FSOFT, meeting familiar faces but many new ways of working a much larger scale and new challenges!”, Ms. Phuong shared her feelings.

According to the decision of appointment, Head of MCP Nguyen Thi Dan Phuong will be responsible for: Managing and developing domestic and international Marketing activities of FSOFT; Implementing FSOFT’s brand promotion programs and lead generating programs in global markets; Building and developing the competency of the Marketing team…